Purchasing Process of a Coffee Roaster

Purchasing a coffee roaster is a significant step for any business. At Genio Roasters, we aim to make this process smooth, transparent, and reassuring. From understanding your needs to the delivery of your roaster, every step is designed to support your journey and ensure your confidence in this major investment.

Step 1: Making Contact

The process begins when you reach out to us via email, our contact form, or social media channels. We’ll ask for your name, company name, and location to address you appropriately and accommodate cultural or language preferences. Depending on your location, we may direct you to a local distributor, agent, existing customer, or demo site for hands-on experience and discussions in your preferred language. Alternatively, we are happy to engage with you directly.

Step 2: Identifying Your Needs with Gap Selling

At Genio, we use the gap selling technique to understand your current situation and where you envision your business in the future. This approach ensures we provide solutions that bridge the gap between your frustrations or challenges and your goals. Whether you’re starting a lifestyle business or scaling a professional roastery, we’re here to partner with you in creating a successful operation.

Step 3: Relationship Building Through Video Calls

To better understand your needs and clarify any details, we’ll schedule a video call. This step allows us to build a relationship with you, your team, or even your investors. By getting to know you personally, we can tailor our solutions to your vision and ensure our role as a reliable partner in your business journey.

Step 4: Drafting the Quotation

Once we’ve established your needs, we will draft a quotation. This initial quote is a starting point for discussion, allowing you to add or remove optional extras based on your budget and preferences. This collaborative approach ensures the final quote aligns perfectly with your expectations.

Step 5: The Sales Agreement

After accepting the quote, we will provide a sales agreement and a pro-forma invoice. The sales agreement clearly outlines the responsibilities of both Genio and the customer, including payment terms, warranties, and the scope of engagement. This document ensures transparency and sets the foundation for a successful partnership.

Step 6: Initial Payment

With the sales agreement signed, the first payment (typically a 50% deposit) is due. This payment allows us to begin the manufacturing process for your roaster.

Step 7: Customization and Branding

Customization details, including branding and specific machine requirements, are finalized after the first payment. As manufacturing begins only after this step, prompt submission of these details is essential to avoid delays.

Step 8: Manufacturing Updates

The manufacturing process typically takes two to three months for smaller machines and four to five months for larger models. During this time, you’ll receive periodic updates, including photos and progress reports. You’re also welcome to contact us for additional updates at any time.

Step 9: Preparing for the Roaster’s Arrival

We encourage you to use the manufacturing period to prepare your site and utilities. This is also a great time to finalize branding, update your website, and engage your community with announcements about your new roaster. Sharing this journey builds excitement and connection with your market.

Step 10: Technical Information

As manufacturing nears completion, we’ll provide you with detailed technical information for your gas, ventilation, and electrical installers. This ensures your site is fully prepared for a seamless installation.

Step 11: Final Payment and Test Roast

Typically 7 days before completion, we’ll notify you to prepare the final payment. Once the roaster is ready, we’ll conduct a test roast via video call. This step ensures you’re familiar with the machine’s operation and satisfied with the final product.  We call this the Factory Acceptance Test (FAT).

Step 12: Shipment and Delivery

After signing off on FAT and making the final payment, we’ll prepare the shipment. This includes crating the machine for transport and arranging final shipping logistics. Refer to the Shipping Process section in our Knowledge Base for detailed information.

Step 13: Installation Guidance

While your machine is in transit, you’ll receive guidance on site preparation and utilities. Once the roaster arrives, we’ll provide video support to guide you through the final setup, ensuring you’re ready to start roasting without delay.

Step 14: Commissioning and Installation

Commissioning and installing your roaster is the final step before you begin roasting. For smaller machines, such as the 3 kg, 6 kg, or 15 kg models, installation is typically straightforward and can be completed by the customer with guidance from Genio via video calls. We will guide you through uncrating, moving the machine into position, connecting utilities, and fine-tuning the setup.

For larger machines, or if you prefer professional assistance, Genio can arrange for installation by our technicians or a trusted partner in your region. This service includes uncrating, positioning the roaster, connecting it to utilities, and conducting the final setup to ensure optimal performance.

As part of our value-added service, we also assist with your first roasts. Additionally, through our global network of trainers, we can guide you in developing your coffee blends and ensuring the final product meets your expectations.

Summary

The purchasing process at Genio Roasters is designed to be transparent, supportive, and reassuring. By working closely with you at every stage, from the initial contact to installation, we ensure your investment is tailored to your needs and expectations. For additional resources, visit our Knowledge Base.