ABOUT GENIO ROASTERS
Learn More About Genio Roasters
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Based in Johannesburg, South Africa, Genio Roasters is a vibrant engineering company that specialises in the design and manufacture of coffee roasting equipment.
Owned and operated by Neil Maree, our roasters are built by hand for the discerning individual, who values the quality of roasted coffee above all else.
Genio Roasters understands the coffee industry through its active involvement, worldwide. We take a personal interest in our customers with advice and assistance, together with building and growing their coffee roasting businesses.
Apart from coffee roasting machines, Genio Roasters also provides customers with a wide range of services and products,
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complementing our handcrafted machines. We introduce our customers to the correct industry partners – from equipment suppliers, financing facilities and roaster/barista trainers, to green bean brokers and qualified service technicians around the world.
Genio is celebrating over 10 years of excellence in the specialty coffee industry since 2010. It is our goal to confidently continue to design and manufacture premium quality coffee roasting products for the global market. We are dutifully enabled by a network of hand-picked respecting accredited distributors, with whom we share our values.
We are here to stay. We promise a lifelong commitment to our customers, a commitment way beyond tomorrow.
The Genio Life
Meet the team
The Genio Roasters Leadership Team
Our leadership team was a dream of Neil Maree. It took years of hard work to assemble a crew of people as dedicated as these individuals. They work together to guide, build and grow Genio Roasters on a daily basis to be more than just a company. Together, the Genio Leadership team builds people, businesses, relationships and coffee roasters.
Neil Maree - Founder and Owner
Neil Maree is the Captain of the Genio ship. As a qualified Engineer and entrepreneur by nature, he gives strategic guidance and direction to the rest of the team. His passion for research and development projects ensures that Genio Roasters stays an innovative pioneer in the specialty coffee industry globally.
The Production Team
Genio’s pride and joy is our production team without whom none of the success of Genio Roasters would have been possible. We value each one of our team members for their continuous support and dedication to building Genio Roasters into more than just a business, a family.
Zelda Labuschagne (Procurement Manager) | Sanjiv Dullabh (Quality Manager & Design Engineer) | Gomolemo Dintwe (Stock Controller) | Poppi (Office Assistant) | Michelle Momberg (Marketing Manager) | Jerome Naidoo (Assembly Technician) | Gustav Maluleke (Assembly Technician) | Lucky Mathlawane (Workshop Assistant) | Tisetso Maditsi (Assembly Technician) | Tiisetso Seloana (Senior Welder) | Ivan Le Roux (Assembly Technician)
Genio for Life
Genio is celebrating over 10 years of excellence in the specialty coffee industry since 2010. It is our goal to confidently continue to design and manufacture premium quality coffee roasting products for the global market. We are dutifully enabled by a network of hand-picked respecting accredited distributors, with whom we share our values.
We are here to stay. We promise a lifelong commitment to our customers, a commitment way beyond tomorrow.
#GenioforLife
Vision and Values
Genio Roasters has worked carefully with our employees, business coaches and consultants to build a company that can build our clients’ roasting businesses through respect, communication and passion.
Our business coaches from Rain Tree Business Coaching and Aurik business consultants, headed by Pavlo Phitidis, helped to form the Vision and Values that Genio lives by.
Explore the Factory
Our factory was built from the ground up to suit Genio Roaster’s manufacturing needs. The space was designed by Neil Maree himself and the interior design was done by REIS Architects.
The goal of the factory was to create a collaborative working space where administrative and production staff can interact in a natural manner. By integrating the production floor with the showroom and offices, the Genio team can collaborate with each other without any separation between the different departments.
Our History
Research and development lie at the roots of Genio Roasters, having its inception in an engineering environment. We continuously strive to be better and have secured a large government research grant to help us realise our vision to develop and grow the coffee industry.
A young engineer’s passion
Neil designed a coffee roaster for a final year project at the North-West University when he successfully combined his passion for coffee and engineering. Neil describes Genio Roasters as his life, his love, and his journey.
What started as a dream for a young engineer became the vision for a coffee roaster company at the southern tip of Africa.
North-West University
Neil Maree, Founder and CEO of Genio Roasters, obtained a B.Eng. Electronic and Computer Engineering degree from the North-West University in Potchefstroom, South Africa.
The North-West University has become our research partner and has helped us to expand and tailor our unique product offering in-line with what our customers have asked for.
Get in touch
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Customer service
info@genioroasters.co.za -
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