ABOUT GENIO ROASTERS

Learn More About Genio Roasters

  • Based in Johannesburg, South Africa, Genio Roasters is a vibrant engineering company that specialises in the design and manufacture of coffee roasting equipment.

    Owned and operated by Neil Maree, our roasters are built by hand for the discerning individual, who values the quality of roasted coffee above all else.

    Genio Roasters understands the coffee industry through its active involvement, worldwide. We take a personal interest in our customers with advice and assistance, together with building and growing their coffee roasting businesses.

    Apart from coffee roasting machines, Genio Roasters also provides customers with a wide range of services and products,

  • complementing our handcrafted machines. We introduce our customers to the correct industry partners – from equipment suppliers, financing facilities and roaster/barista trainers, to green bean brokers and qualified service technicians around the world.

    Genio is celebrating over 10 years of excellence in the specialty coffee industry since 2010. It is our goal to confidently continue to design and manufacture premium quality coffee roasting products for the global market. We are dutifully enabled by a network of hand-picked respecting accredited distributors, with whom we share our values.

    We are here to stay. We promise a lifelong commitment to our customers, a commitment way beyond tomorrow.

The Genio Life

Meet the team

The Genio Roasters Leadership Team

Our leadership team was a dream of Neil Maree.  It took years of hard work to assemble a crew of people as dedicated as these individuals.  They work together to guide, build and grow Genio Roasters on a daily basis to be more than just a company.  Together, the Genio Leadership team builds people, businesses, relationships and coffee roasters.

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    Neil Maree - Founder and Owner

    Neil is the Captain of the Genio ship. As a qualified Engineer and entrepreneur by nature, he gives strategic guidance and direction to the rest of the team. His passion for research and development projects ensures that Genio Roasters stays an innovative pioneer in the specialty coffee industry globally.

    Connect with Neil
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    Tiaan Kilian - Operations Manager

    Tiaan is a technical guru! As an engineer by profession, Tiaan seeks perfection in everything thing he does. He is heavily involved with the planning, manufacturing and testing of each and every coffee roaster and takes pride in this attention to detail and proactive problem-solving approach to life.

    Connect with Tiaan
  •  

    George Robinson - Head of Global Business Development

    George’s business background together with his expert knowledge of coffee roasting, makes him the perfect partner to have by your side when making key decisions to grow your business. He has a solution’s driven approach to business and gives the right advice for your specific challenge, promoting smart decisions in the pursuit of long-term business value.

    Connect with George

The Production Team

Genio’s pride and joy is our
production team without whom none of the success of Genio Roasters would have
been possible.  We value each one of our team members for their continuous
support and dedication to building Genio Roasters into more than just a business,
a family.

Maria Sterrenberg (Financial Accountant) | William Du Toit (Customer & Tech Support) | Zelda Labuschagne (Procurement Manager) | Gomolemo Dintwe (Stock Controller) | Renolda Matlapeng (Administrative & Logistics Co-ordinator) | Llewellyn van der Vyver (Quality Manager) | Esti-Mari Du Preez (Draughtsperson) | Tatenda Utete (Production Supervisor) | Jerome Naidoo (Assembly Technician) | Gustav Maluleke (Driver) | Lucky Mathlawane (Workshop Assistant) | Tisetso Maditsi (Welder) | Tiisetso Seloana (Senior Welder)

Genio for Life

Genio is celebrating over 10 years of excellence in the specialty coffee industry since 2010. It is our goal to confidently continue to design and manufacture premium quality coffee roasting products for the global market. We are dutifully enabled by a network of hand-picked respecting accredited distributors, with whom we share our values.

We are here to stay. We promise a lifelong commitment to our customers, a commitment way beyond tomorrow.

#GenioforLife

Vision and Values

Genio Roasters has worked carefully with our employees, business coaches and consultants to build a company that can build our clients’ roasting businesses through respect, communication and passion.  

Our business coaches from Rain Tree Business Coaching and Aurik business consultants, headed by Pavlo Phitidis, helped to form the Vision and Values that Genio lives by.

Explore the Factory

Our factory was built from the ground up to suit Genio Roaster’s manufacturing needs.  The space was designed by Neil Maree himself and the interior design was done by REIS Architects

The goal of the factory was to create a collaborative working space where administrative and production staff can interact in a natural manner.  By integrating the production floor with the showroom and offices, the Genio team can collaborate with each other without any separation between the different departments.

Our History

Research and development lie at the roots of Genio Roasters, having its inception in an engineering environment. We continuously strive to be better and have secured a large government research grant to help us realise our vision to develop and grow the coffee industry.

A young engineer’s passion

Neil designed a coffee roaster for a final year project at the North-West University when he successfully combined his passion for coffee and engineering. Neil describes Genio Roasters as his life, his love, and his journey.

What started as a dream for a young engineer became the vision for a coffee roaster company at the southern tip of Africa.

North-West University

Neil Maree, Founder and CEO of Genio Roasters, obtained a B.Eng. Electronic and Computer Engineering degree from the North-West University in Potchefstroom, South Africa.

The North-West University has become our research partner and has helped us to expand and tailor our unique product offering in-line with what our customers have asked for.